Eternity Ring Buying Guide

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Create your own unique eternity ring with natural diamonds or color gemstones. Explore our most popular diamond jewelry pieces, designed to captivate and inspire.

Each eternity ring, adorned with dazzling diamonds or gemstones, embodies the timeless beauty of true love. With modern, new-generation designs, these rings are a perfect symbol of an eternal promise.

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Why Choose a Diamond Eternity Ring?

Many customers looking to invest in a stunning eternity ring often find themselves puzzled by the large price variations they see online or in stores—especially when the rings appear identical at first glance.

Our handcrafted eternity bands, set with exquisite diamonds or gemstones (ruby, sapphire) in a continuous circle, beautifully symbolize everlasting love.

Ring Details:

  • Size: 6

  • Price: $4,950

  • Material: 18k Gold

  • Reviews: ⭐⭐⭐⭐ (2 Reviews)

  • Shipping: Ships in 7-8 days

As a New York-based company, we specialize in custom-made eternity rings, featuring breathtaking diamonds and gemstones flowing seamlessly around the band.

Choosing the Perfect Diamond Eternity Ring

When shopping for a diamond eternity band, most buyers have a budget in mind and a clear idea of their preferred style—often favoring the full-circle diamond look over a half-eternity ring. However, many are uncertain about other important ring details.

For many women, owning a diamond eternity ring is a cherished milestone, whether as an anniversary gift, a complement to their engagement and wedding ring, or a stunning right-hand piece. Yet, with the overwhelming number of options available, the decision can feel daunting. Some shoppers delay their purchase, while others feel compelled to visit luxury jewelry stores—paying 3-10x mark-ups just to receive expert advice.

This article aims to empower customers with the knowledge, clarity, and confidence they need to shop for fine luxury jewelry without overpaying.

Everything You Need to Know About a Diamond Eternity Ring

Once you've determined your preferred style and budget, there are key factors to consider before investing in a diamond eternity ring.

1. Design & Setting: Personal Preference Meets Quality

Your choice of design and setting depends on both budget and style. If you're custom-making an eternity ring from a small jeweler in the jewelry district, they often use lower-cost stone setters to stay competitive.

While the ring may appear flawless at first, quality matters—over time, poorly set stones can loosen and fall out, and prongs may weaken, leading to costly repairs. Investing in high-quality craftsmanship ensures your eternity band stands the test of time.

2. The Symbolism of an Eternity Band

Eternity bands—also known as eternity rings—symbolize everlasting love and make meaningful gifts for:
💍 Anniversaries
🎂 Birthdays
✨ Special Occasions

Shop Smart & Buy With Confidence

At Custom-Made Rings, we specialize in expertly crafted eternity rings that balance quality, beauty, and value—helping you find the perfect ring without unnecessary mark-ups.

💎 Explore More:

👉 Browse Our Eternity Ring Collection
👉 Guide to Choosing the Right Diamond Shape



What Is an Eternity Ring?

An eternity ring, also known as an infinity ring, is a precious metal band set with a continuous row of diamonds. Its unbroken circle of stones symbolizes everlasting love and commitment.

Full vs. Half-Eternity Rings

  • Full Eternity Ring – Features diamonds or gemstones encircling the entire band, offering maximum brilliance and sparkle.

  • Half-Eternity Ring – Designed with stones adorning only the top portion of the band, providing a similar look with added comfort and affordability.

The Meaning & Tradition of Eternity Rings

Eternity rings are traditionally given as anniversary gifts, but they also make meaningful presents for:
💖 Celebrating major milestones (e.g., the birth of a child)
💎 A romantic gift to symbolize eternal love
💍 A stylish right-hand ring for everyday elegance

The endless circle of diamonds represents eternal love, making eternity bands a powerful symbol of commitment, devotion, and lasting relationships.

How to Wear an Eternity Ring

Regardless of which style you choose, it is customary to wear an eternity ring on the left-hand ring finger. If given as an anniversary gift, it is traditionally worn above or between your wedding and engagement ring.

However, there are no strict rules—you can wear your eternity ring in any arrangement that looks beautiful and feels comfortable for you.

Full vs. Half Eternity Rings: What's the Difference?

Eternity rings are among the most popular wedding band styles, known for their continuous row of diamonds or gemstones set into a precious metal band.

The primary distinction lies in how the stones are placed:

Full Eternity Ring

💎 Diamonds encircle the entire band, creating a seamless, never-ending sparkle.
💍 Symbolizes everlasting love and commitment.
⚒️ More intricate craftsmanship, making it a luxury choice.
🔧 Not easily resizable due to its continuous design.

Half Eternity Ring

💎 Diamonds or gemstones are set only on the top portion of the band.
💰 More budget-friendly while still offering the illusion of a full eternity ring.
🔧 Easier to resize, making it a practical option for long-term wear.

Full vs. Half Eternity Ring: Cost Comparison

A full eternity ring is typically more expensive than a half eternity ring because:
✅ It requires more diamonds or gemstones.
✅ It involves more labor-intensive craftsmanship.
✅ It often needs to be custom-made due to limited resizing options.

A half eternity ring, in contrast, provides a similar look at a lower cost—offering elegance, affordability, and flexibility.

💎 Explore More:

👉 Shop Full & Half Eternity Rings
👉 Guide to Choosing the Perfect Wedding Band

How to Evaluate the Quality & Beauty of an Eternity Ring

When selecting an eternity ring, several key factors determine its quality, brilliance, and durability:

1️⃣ Diamonds or Gemstones – The type, cut, and clarity of stones used.
2️⃣ Setting Style – The way the stones are secured in the band.
3️⃣ Jeweler’s Craftsmanship – The precision and skill in designing the ring.
4️⃣ Precious Metal – The quality of gold or platinum used for the band.

Why You Need to Be Extra Careful

💎 Diamond Certification Matters

  • Diamonds under 1 carat total weight (CTW) are often uncertified by leading gemological labs like GIA or EGL.

  • Certifying each small diamond in an eternity band could add $1,000+ to the cost, making the ring significantly more expensive.

  • This is why trusting your jeweler’s expertise is crucial.

⚠️ Beware of Misleading Claims

  • Some jewelers overstate diamond quality, making it difficult for buyers to verify authenticity.

  • If a deal seems too good to be true, especially from online stores or wholesale jewelers in districts like New York or Los Angeles, proceed with caution—the item may not be as advertised.

What You’re Really Paying for in an Eternity Ring

The price of an eternity ring is based on:
✔️ Diamond Quality – Cut, color, clarity, and carat weight.
✔️ Jewelry Craftsmanship – The skill and precision of the jeweler.
✔️ Setting Style – The way the diamonds are secured impacts longevity.
✔️ Metal Choice – White gold, yellow gold, rose gold, or platinum.

How to Inspect an Eternity Ring

🔍 Brilliance & Eye-Clean Stones

  • The diamonds should sparkle and appear free of visible blemishes.

🎨 Color Evaluation

  • G or H color diamonds look white in a 14K white gold setting.

  • The same diamonds may appear warmer in a yellow gold setting—so choose accordingly.

💎 Carat Weight (CTW)

  • Eternity rings come in various total carat weights (CTW) to fit different budgets and styles.

Need Expert Advice?

If you're unsure where to start or need help reviewing and comparing diamonds, our jewelry experts are here to guide you!

📞 Contact Us Today for personalized assistance.

Which Colored Gemstones Are Suitable for Eternity Rings?

While diamonds remain the most popular choice for eternity rings—symbolizing strength, eternity, and everlasting love—colored gemstones are making a comeback, offering a unique and personal touch.

Popular Gemstones for Eternity Rings

💎 Diamonds – The classic choice, known for their durability and brilliance.
❤️ Rubies – The birthstone for July, representing love and passion.
💙 Sapphires – Symbolizing truth and fidelity, traditionally worn by royalty.
💚 Emeralds – Associated with growth, renewal, and prosperity.
💖 Pink & Yellow Sapphires – A colorful and budget-friendly alternative to fancy-colored diamonds.

A sapphire and diamond eternity ring offers both symbolism and timeless beauty, whether worn alone or stacked with other rings. Modern brides looking for a non-traditional option may choose bold pink, orange, purple, or blue gemstones.

De Beers popularized eternity rings, typically set with channel-set or pavé diamonds, but many modern designs incorporate gemstones like rubies, emeralds, and sapphires for a vibrant twist.

Eternity Ring Settings Guide: What You Need to Know

The ring setting plays a crucial role in the overall look, comfort, and durability of an eternity band. While many eternity rings appear similar in photos, the setting style significantly impacts sparkle, security, and wearability.

Key Setting Considerations

📍 Stone Orientation:

  • Vertical (Classic) – Maximizes sparkle with a traditional design.

  • Horizontal (East-West) – A modern and stylish alternative.

📍 Setting Styles:

  • Prong Set – Uses small prongs to hold each stone in place, maximizing brilliance.

  • Channel Set – Stones are nestled between metal edges, offering a sleek, secure design.

  • Pavé Set – Small diamonds are closely set together for a continuous sparkle.

  • Bezel Set – Each stone is encased in metal, providing durability and a contemporary look.

📍 Metal Choice:

  • The type of gold or platinum used affects both aesthetics and longevity.

  • Prongs can be wide, pointed, or rounded, influencing comfort and security.

Choosing the Right Eternity Band for Your Lifestyle

💍 Everyday Wear: If you plan to wear your eternity ring daily on your right-hand ring finger, a comfortable, low-profile setting is ideal. A design with minimal metal and smooth edges will ensure ease of wear.

💎 Maximizing Sparkle: For those who want to enhance brilliance, a shared prong setting with minimal metal will allow more light to pass through the diamonds, increasing their shine.

💖 Pairing with an Engagement or Wedding Ring:
To ensure a seamless match, choose an eternity band with a setting style and metal that complements your existing rings.

💎 Explore More:

👉 Shop Diamond & Gemstone Eternity Rings
👉 Guide to Eternity Ring Settings

Most Popular Diamond Shapes for Eternity Rings

The brilliant-cut round diamond is the most sought-after shape for eternity rings due to its exceptional sparkle. However, fancy-shaped diamonds are rising in popularity among brides who want a unique and elegant look.

✨ Trending Fancy Shapes for Eternity Rings:
💎 Emerald Cut – Sleek and sophisticated with a hall-of-mirrors effect.
💎 Baguette Cut – Vintage-inspired with a minimalist aesthetic.

These alternative shapes create stunning, one-of-a-kind eternity bands that stand out beautifully.

Different Setting Types for Eternity Bands

Choosing the right setting for an eternity band depends on personal style, comfort, and how well it pairs with an engagement ring. If you're looking to match an eternity band with an engagement ring, a similar setting style ensures a cohesive look. Otherwise, exploring different styles can offer a unique twist.

1️⃣ Channel Set

✔️ Diamonds and/or gemstones are nestled between two strips of metal, creating a seamless, smooth look.
✔️ Grooves inside the channel secure the stones in place without prongs.
✔️ Ideal for both small and large diamonds, including round, square, and baguette cuts.
✔️ A popular choice for wedding bands due to its durability and sleek design.

2️⃣ Prong Set

✔️ Uses small prongs to hold each diamond in place, allowing maximum light reflection for superior brilliance.
✔️ Prongs can be rounded or V-shaped, depending on the diamond cut.
✔️ Commonly designed with four prongs or shared prongs for security.
✔️ Ideal for those who want a high-sparkle eternity band.

Which Eternity Band Setting is Right for You?

  • For a sleek, modern look ➝ Choose Channel Set

  • For maximum brilliance & sparkle ➝ Choose Prong Set

  • For a classic wedding band match ➝ Choose a setting similar to your engagement ring

💎 Explore More:

👉 Shop Eternity Bands by Setting
👉 Compare Different Eternity Ring Styles

Pavé Set

The pavé setting creates the illusion of a continuous surface of diamonds with minimal visible metal. Tiny beads or prongs securely hold the diamonds in place, making them nearly invisible to the naked eye.

✨ Key Features:
✔️ The ring appears paved with diamonds (hence the French name pavé).
✔️ Ideal for smaller diamonds or gemstone eternity bands.
✔️ Offers maximum sparkle with a delicate and seamless look.

Bezel Set

The bezel setting encases each diamond or gemstone in a metal rim, offering the highest level of security for the stones.

✨ Key Features:
✔️ Best for larger stones or designs featuring milgrain details (tiny bead-like cuts on the bezel).
✔️ Provides superior protection—ideal for active lifestyles.
✔️ Works beautifully with patterned eternity bands, such as:

  • Baguette-Round-Baguette

  • Marquise-Princess-Marquise

Which Setting Should You Choose?

💎 For maximum sparkle & minimal metal ➝ Pavé Set
💎 For ultimate security & durability ➝ Bezel Set
💎 For a unique patterned eternity band ➝ Bezel Set with mixed shapes


WHAT ARE RIGHT HAND RINGS?

It may sound simple, but right-hand rings are any rings that are worn on the right hand. You can make a real statement by wearing a significant right-hand ring. In American culture, the right-hand ring tradition has become more popular for women over the years. The tradition often represents a personal victory for women or to celebrate her independence.

But there are certain types of rings that might work best on the right hand. Some cultures do have traditions about the type of ring, too.

WHAR ARE PUSH PRESENTS?

Jewelry is one of the most popular push presents for new mothers. The right gift of jewelry serves as a symbol of love and appreciation that new mothers can appreciate forever. Choose from more classic to elaborate presents, like a pair of diamond earrings or a rolling diamond pendant necklace, to popular gifts like diamond, ruby and sapphire eternity rings, like a small charm or locket. Keep reading to discover ten push present jewelry ideas that will remain treasured keepsakes for years to come.

WHY DO WOMEN LIKE MULTIPLE ETERNITY BANDS?

This is where your wife and jeweler will love you and you certainly need to watch your budget. And this is when you begin to question if your 'lifelong love and commitment' is to just keep buying rings. In reality women love rings to have on multiple digits. It's the one piece of jewelry they can admire on themselves besides bracelets, earrings.



Today, women have personal preferences. Here is where your loved one can get creative to stand out from the crowd. She can wear her engagement ring on her right hand and add other eternity bands in different widths, metal colors, cuts of stones, sizes and settings to create a look that represents her unique personal style. If she loves colored gemstones like rubies, sapphires, or emeralds, this is your chance to give her what she really desires. They are available alternated with diamonds or set just on their own. For example, you can have the diamond wedding band between two pink sapphire bands or between two emerald cut diamond bands for contrast. The possibilities are vast - just watch your budget, at least they are less expensive than fancy colored diamonds.

ETERNITY RING STYLES GUIDE: HOW TO MAKE THE RIGHT CHOICE
1. Round Brilliant Eternity Bands
Any diamond cut that is not a round brilliant is considered a 'fancy shape' diamond. Fancy shape eternity bands tend to be more expensive than classic rounds due to the fact that each stone has to be matched for color, clarity, and exact ratio for a perfect look, as well as the rough is lost in cutting fancy cut diamonds. Especially for anyone looking to keep within a budget, round brilliant eternity bands make for a beautiful classic choice. Round brilliant eternity bands are less expensive than other diamond cuts for three main reasons.



First, the round brilliant cut hides inclusions, meaning diamonds with lower color and clarity grades can be used without compromising the beauty and appeal of the final item. Round brilliants are also perfectly symmetrical, so they are much easier to match for size and look. Finally, there are more round brilliant diamonds of smaller sizes on the market than there are fancy shapes.

2. Fancy Emerald Cut Eternity Bands
Sleek and geometric, emerald cut eternity bands are a perfect for a elongated effect on your ring finger.

Emerald cut eternity bands bring an elegant appeal with their clean design. The unique look of the emerald cut diamond is created by the step cuts and larger facets. Instead of the sparkle of a brilliant round, emerald cut diamonds bring a hall-of-mirrors effect.

3. Oval Eternity Bands
Oval eternity bands offer a wider elongated effect of each stone for a statement look and maximum sparkle.

4. Radiant Cut Eternity Bands
For something more unique, Radiant Cut Eternity Bands are a striking option that serves up major dazzle.

Like the Emerald Cut, Radiant Cut diamonds have straight edges and cut corners but feature brilliant faceting. Rectangular radiant cuts appear larger than square cut radiants and are especially eye-catching and finger flattering in an eternity band.

5. Baguette Cut Eternity Bands
Similar to our Emerald Cut Eternity Bands, our Baguette Cut Eternity Band delivers a clean, crisp, and elongated look on your ring finger.

WHAT SIZE DIAMONDS

Will you wear the ring on its own or pair with others?
Do you want the largest sized diamonds you can buy based on your budget that meets minimum sparkle requirements or would you like the best quality available?
The stone's shape will dictate what the minimum sparkle requirements are. For instance, for emerald cut diamonds, they have much fewer facets in the stone, therefore inclusions will show easier than on a round brilliant cut diamond.

My recommendation on emerald cut stones larger than .20 carats would be to use VS (Very Slightly included) stones which is close to the top quality of diamond grading. This means that your budget may allow an eternity band that has only .25 carat VS clarity emerald cut diamonds vs a larger eternity band with .35 carat SI (slightly included) round brilliant cut diamonds for the same price.



CHOOSING THE RIGHT METAL
Type of Metal: Platinum, 18k, or 14k gold? White, Rose or Yellow?
The metal color you should choose is based on preference. If you like yellow gold eternity bands, I recommend 14k gold as it is stronger than 18k. For white eternity bands, I prefer platinum due to its strength above gold. In the past, people would try to save money by using 14k vs platinum. But with the price of gold being at its record highs today, the difference in price between platinum and gold has narrowed. Note though, labor on platinum is higher due to it being a harder metal to work with. So, pricing will still be higher for platinum rings.

Like other jewelry, there is no best metal for a diamond eternity ring. Instead, the type and color of metal you choose typically platinum, white gold, rose gold or yellow gold is usually based on your personal tastes and preferences.

Eternity rings are designed for everyday wear, meaning the materials used to create them tend to be durable. Both 18K and 14K gold in all colors, as well as platinum, are more than durable enough to be used for an everyday wear eternity band.

Our guide to gold and platinum goes into more detail on the key differences between these two popular metals. You can also learn more about 14K gold here.

QUALITY OF THE JEWELER'S WORK?
This is a factor most people don't pay attention to. The range of skill set in jewelry setters is vast! It's much larger than you can think of. A quality jewelry setter�s setting prices can be three times more the price of a lower-end setter, as it requires years of experience.

Many jewelers cut corners in the setting process to save time and money. After all, it's very often that the customer will not be able to tell the difference between different setter's work.



WHY SHOULD YOU BUY ETHICAL GOLD & DIAMOND ETERNITY RINGS RINGS?

Small-mine artisanal high quality Ethical eternity rings or stylish wedding bands crafted in Fair Trade certified white, yellow, rose gold or recycled are also popular with modern brides who care about the environment. Available in many different styles at guaranteed lowest prices.

SHOUD YOU CONSIDER COMMISIONING RECYCLED ETERNTY RINGS?

Bespoke eternity rings made from recycled gold and old-cut diamonds are also popular as wedding bands because of the sentiment.

WHEN ARE ETERNITY RINGS TRADITIONALLY GIVEN?
Eternity rings are traditionally given on a significant anniversary., and usually worn above or in between an engagement ring and wedding ring. Commonly given for milestone wedding anniversaries (i.e. 5th, 10th, 20th, 35th), eternity bands can also be a gift for:

Special birthdays
The birth of a child, push present
Valentine's Day
Celebrations of an milestone
Christmas, and other holidays
WHICH FINGER DO YOU WEAR AN ETERNITY RING ON? ARE THERE ANY TRADITION TO FOLLOW?
An eternity ring is traditionally worn on the left hand ring finger is the same finger that is used for an engagement ring and wedding band. There are no hard and fast rules on how to wear an eternity ring, meaning you can wear your ring on any finger you prefer.

By choosing a precious metal that matches the engagement and wedding ring, a diamond eternity ring can add an extra special meaning and look to you or your partner's ring finger.

WHICH ORDER DO YOU WEAR YOUR WEDDING, ENGAGEMENT AND ETERNITY RINGS?
It's traditional to wear your wedding ring first on your left-hand ring finger. Then, your engagement ring is worn above the wedding band, with your eternity ring in between your engagement ring and wedding band.

Although theirs's the traditional order for wearing wedding, engagement and eternity rings, there is no hard and fast rule saying you need to wear your rings in a particular way. Some women prefer to wear the eternity ring on the right hand ring finger.

If you don't care about the tradition, it's perfectly fine to wear your wedding band, engagement ring and eternity ring in any order that looks good and feels comfortable to you.


HOW TO KNOW THE EXACT SIZE FOR HER ETERNITY BAND
Since eternity rings are worn on the left ring finger, it's easy to determine the right size by looking into the jewelry box for an existing wedding ring or engagement ring.

You can use our bridal apps to find the size of an existing wedding or engagement ring - measure the inner diameter of the ring, then compare it to a circle on ring sizing chart online. You can also wrap a thin piece of paper around the person's finger, then mark the spot where the paper overlaps with a pen or pencil but sometimes altitude and temperature can make a difference.

Or, if you're not fully confident measuring someone�s ring size on your own, you can go to a jewelry store for a professional ring size measurement.

FAMOUS CELEBRITY ETERNITY BANDS
The idea of the eternity ring can be dated back to Ancient Egypt - although diamond eternity bands were not given as wedding rings or wedding anniversary rings.

Notable eternity rings have been written about countless times throughout history and have been worn by few celebrity and royal women:

Joe DiMaggio gave Marilyn Monroe a platinum eternity band with Baguette cut diamonds for her wedding ring in 1954.
Elizabeth Taylor received two Emerald Cut eternity rings from Richard Burton: one for their first marriage in 1964 and one for their second marriage in 1975.
Kate Middleton was presented a diamond eternity ring as a push present.

GUIDE ON FINDING THE RIGHT ETERNITY RING
To purchase a beautiful diamond eternity ring that will represent a unique personal style of your someone special, look for one from a reputable vendor like Sndgems.com.



Don't know how to buy the right eternity ring? Need help finding a ring that uses high-quality diamonds or other gemstones? Contact our jewelry experts at any time for assistance in reviewing eternity rings and other high-quality diamond jewelry.